Jerry Greenfiield of Ben & Jerry's

Jerry Greenfield and his long-time friend and business partner Ben Cohen are the men behind one of the most talked-about, and least conventional, success stories in American business. Cofounder of Ben & Jerry's Homemade, Inc., Greenfield has helped to build a store front venture into a $300 million ice cream empire by making social responsibility and creative management
strengths instead of weaknesses.

Bringing all of this to life at the lecture podium, Greenfield's presentation delivers a rousing tribute to America's entrepreneurial spirit, full of anecdotes and radical business philosophy. It also addresses the great sense of fun that is the company's hallmark, illustrated with the serving of Ben & Jerry's ice cream for the entire audience.

$5 tickets available at Blackman Auditorium Ticket Office

NU + 1

Presented by RSA, CUP, HEAT, PSA